İhsan Südüpak
Technology Lead
Boğaziçi University, Computer Engineering
Designs and builds Pha's technical architecture, from the pharmacy software integration to the AI layer.
LinkedInPha connects to the pharmacy's existing point-of-sale software and turns its non-prescription sales, stock and expiry data into a weekly reading: what sold, which category carried the week, what is sitting on the shelf, what expires soon and what to reorder. Pharmacists get decisions, not spreadsheets.
In Türkiye, prescription drug prices and margins are set by the state. The pharmacy's real commercial decisions happen on the non-prescription shelf: dermocosmetics, supplements, OTC, personal care. Pha is built for that side.
A small on-premise agent reads sales, stock, cost and expiry data from the pharmacy's existing software. No manual exports, no change to daily routine.
Products are matched to Pha's category catalogue. Profitability, dead stock, expiry risk, reorder needs and cross-sell opportunities are computed per pharmacy.
The pharmacist opens a single screen with the week's reading, a plain-language interpretation and a short list of actions: what to buy, what to move, what to stop stocking.
A small team from Boğaziçi University and ITU, building the product side by side with working pharmacists.
Technology Lead
Boğaziçi University, Computer Engineering
Designs and builds Pha's technical architecture, from the pharmacy software integration to the AI layer.
LinkedIn
Business Development
ITU, Civil Engineering
Leads business development, with prior experience at EY-Parthenon.
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Operations Manager
Boğaziçi University, Business Administration
Runs the company's founding, operations and commercial side.
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Product Manager
Boğaziçi University, Industrial Engineering
Owns the product, turning what pharmacists need in the field into data-driven product decisions.
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Advisor, Pharmacist
Owner of Oyal Pharmacy
Brings the working pharmacist's view into every layer of the product.
Pha is an early-stage software company based in Istanbul, incubated at Boğaziçi Teknopark. The product is live in independent pharmacies in Türkiye and runs on Google Cloud in Frankfurt. Our public website is in Turkish because our customers are Turkish pharmacists; this page is the English summary.